{ "version": "1.0.0", "purpose": "Brand and account routing profiles for the unified WeChat article workflow.", "profiles": [ { "id": "tiny-wings", "display_name": "抟微科技 Tiny Wings", "account_id": "tiny-wings", "brand_type": "industrial-software", "summary": "工业数字化、智能制造和 MES 系统内容，面向企业管理者、生产负责人和 IT/OT 从业者。", "routing_keywords": [ "抟微科技", "Tiny Wings", "MES", "MOM", "SFC", "DCS", "PLC", "SCADA", "ERP", "WMS", "QMS", "LIMS", "工业数字化", "智能制造", "数字化转型", "生产管理", "车间", "工厂", "设备管理", "质量管理", "展会", "招聘" ], "default_track": "technical-industry", "visual_defaults": { "cover": {"type": "conceptual", "style": "blueprint", "palette": "cool"}, "illustration": {"style": "blueprint", "palette": "mono-ink"}, "diagram": {"style": "blueprint", "background": "light"}, "brand_colors": { "main": "#0455A2", "accent": "#F9A912", "secondary": ["#375EB5", "#4D9AF3"], "light_background": "#E8F0FF", "text": "#3E3E3E" }, "avoid": ["watermark", "unverified metrics", "generic futuristic HUD", "unreadable text in generated images"] }, "tracks": { "technical-industry": { "label": "技术干货 / 行业洞察", "keywords": ["技术", "原理", "架构", "流程", "数据", "指标", "行业", "转型", "系统", "方法论"], "voice": "专业、清晰、以事实和逻辑为主，辅以通俗解释", "cover": {"type": "conceptual", "style": "blueprint", "palette": "cool"}, "illustrations": [ {"type": "framework", "style": "blueprint", "palette": "mono-ink"}, {"type": "flowchart", "style": "blueprint", "palette": "mono-ink"}, {"type": "infographic", "style": "vector-illustration", "palette": "cool"} ] }, "event": { "label": "展会 / 活动资讯", "keywords": ["展会", "大会", "论坛", "展位", "亮相", "媒体", "现场", "邀请"], "voice": "新闻式、客观、信息要点前置，强调现场事实", "cover": {"type": "hero", "style": "editorial-infographic", "palette": "cool"}, "illustrations": [ {"type": "scene", "style": "editorial", "palette": "cool"}, {"type": "timeline", "style": "elegant", "palette": "mono-ink"} ], "photo_priority": "真实展位、团队和现场照片优先" }, "culture": { "label": "企业文化 / 节日祝福", "keywords": ["节日", "祝福", "开工", "团队", "员工", "妇女节", "元宵", "文化", "活动"], "voice": "真诚、温暖、有仪式感，文字简洁，图片承担主要情绪", "cover": {"type": "scene", "style": "warm", "palette": "warm"}, "illustrations": [ {"type": "scene", "style": "warm", "palette": "warm"}, {"type": "scene", "style": "watercolor", "palette": "pastel"} ], "photo_priority": "真实团队和活动照片优先" }, "product-case": { "label": "产品营销 / 客户故事", "keywords": ["产品", "客户", "案例", "功能", "方案", "痛点", "效果", "MES系统", "解决"], "voice": "生活化、有画面感但不夸张，从真实痛点自然过渡到方案价值", "cover": {"type": "hero", "style": "elegant", "palette": "cool"}, "illustrations": [ {"type": "scene", "style": "vector-illustration", "palette": "cool"}, {"type": "comparison", "style": "vector-illustration", "palette": "cool"}, {"type": "framework", "style": "notion", "palette": "mono-ink"} ], "photo_priority": "真实产品截图和客户现场优先" }, "recruitment": { "label": "招聘信息", "keywords": ["招聘", "岗位", "求职", "薪资", "福利", "简历", "加入我们"], "voice": "可信、清楚、轻商务，先说明岗位和团队，再表达邀请", "cover": {"type": "scene", "style": "elegant", "palette": "elegant"}, "illustrations": [ {"type": "scene", "style": "notion", "palette": "mono-ink"}, {"type": "infographic", "style": "vector-illustration", "palette": "cool"} ] }, "reference": { "label": "干货转载 / 思维导图", "keywords": ["转载", "资料", "规划", "思维导图", "报告", "白皮书", "分享"], "voice": "信息密度高、来源清楚、尽量减少无依据的延伸", "cover": {"type": "typography", "style": "editorial-infographic", "palette": "cool"}, "illustrations": [ {"type": "infographic", "style": "editorial", "palette": "mono-ink"}, {"type": "framework", "style": "ink-notes", "palette": "mono-ink"} ] } }, "layout": { "template": "tiny-wings-standard", "fixed_elements": ["article_number", "author", "end_marker", "today_topic", "contact_block"], "contact_assets": ["office-building.jpg", "qrcode-follow.jpg"] } }, { "id": "sanhe-xu", "display_name": "三河序 SANHEXU 青稞酒", "account_id": "sanhe-xu", "brand_type": "highland-barley-spirit", "summary": "以青海三河流域、高原青稞、地域文化和生活方式为核心的品牌营销与产品推广内容。", "routing_keywords": [ "三河序", "SANHEXU", "青稞酒", "青稞", "高原", "祁连山", "大通河", "黄河", "三河", "酿造", "酒礼", "酒瓶", "礼盒", "饮酒", "宴席", "产地" ], "default_track": "brand-story", "brand_story": { "logo_semantics": ["祁连山", "三河倒影", "青稞穗", "红日", "马家窑舞蹈纹", "五彩经幡", "天、地、人"], "cultural_principles": ["敬天", "感地", "礼人"], "visual_language": ["高原自然", "地域文化", "生活方式", "器物质感", "克制的高级感"] }, "default_palette": { "name": "sanhe-xu-five-colors", "source": "三河序品牌logo说明.pdf", "note": "以下为 PDF 渲染图采样近似值，正式生产应以源文件色值为准。", "colors": { "sky_blue": "#86BFE4", "cloud_white": "#FFFFFF", "sun_red": "#BE2A21", "river_green": "#75BC40", "earth_yellow": "#F6B420", "ink": "#3E3A39", "paper_beige": "#B6A394" }, "usage": "五彩色用于品牌识别和局部强调，米白、深色和自然材质作为大面积背景，避免五色平均铺满画面。" }, "visual_defaults": { "cover": {"type": "scene", "style": "watercolor", "palette": "earth"}, "illustration": {"style": "watercolor", "palette": "earth"}, "photo_priority": "真实产品、包装、酒器、餐桌、人物和产地照片优先", "reference_images_required_for_product": true, "avoid": ["generic liquor bottle", "distorted logo", "invented Tibetan text", "technology HUD", "SaaS infographic", "unverified cultural symbols"] }, "tracks": { "brand-story": { "label": "品牌故事 / 地域文化", "keywords": ["品牌", "故事", "文化", "传承", "历史", "地域", "三河", "祁连山", "敬天", "感地", "礼人"], "voice": "有叙事感、克制、真诚，强调人与土地和时间的关系", "cover": {"type": "scene", "style": "vintage", "palette": "retro"}, "illustrations": [ {"type": "scene", "style": "watercolor", "palette": "earth"}, {"type": "timeline", "style": "elegant", "palette": "retro"} ] }, "product": { "label": "产品推广 / 单品介绍", "keywords": ["产品", "单品", "酒瓶", "包装", "口感", "规格", "礼盒", "购买", "推荐"], "voice": "具体、感官化、有质感，突出产品事实和使用场景，不使用空泛的绝对化宣传", "cover": {"type": "hero", "style": "elegant", "palette": "elegant"}, "illustrations": [ {"type": "scene", "style": "elegant", "palette": "elegant"}, {"type": "comparison", "style": "editorial", "palette": "earth"} ], "photo_priority": "必须优先使用真实瓶型、标签和包装参考图" }, "origin-brewing": { "label": "产地 / 青稞 / 酿造工艺", "keywords": ["青稞", "原料", "麦穗", "酿造", "工艺", "发酵", "产地", "高原", "水源", "粮食"], "voice": "科普但不工业化，强调自然条件、工艺细节和可感知的品质", "cover": {"type": "scene", "style": "watercolor", "palette": "earth"}, "illustrations": [ {"type": "scene", "style": "watercolor", "palette": "earth"}, {"type": "infographic", "style": "nature", "palette": "earth"}, {"type": "flowchart", "style": "editorial", "palette": "mono-ink"} ] }, "lifestyle": { "label": "饮酒生活 / 菜品搭配", "keywords": ["饮酒", "餐桌", "菜品", "搭配", "聚会", "生活", "朋友", "家宴", "品酒"], "voice": "贴近生活，有画面和感官细节，避免硬性销售话术", "cover": {"type": "scene", "style": "warm", "palette": "warm"}, "illustrations": [ {"type": "scene", "style": "warm", "palette": "warm"}, {"type": "scene", "style": "watercolor", "palette": "earth"} ] }, "gift-banquet": { "label": "节庆送礼 / 商务宴请", "keywords": ["节庆", "送礼", "礼赠", "商务", "宴请", "春节", "中秋", "团圆", "礼盒"], "voice": "有礼序和节日氛围，表达得体，不制造攀比和过度消费焦虑", "cover": {"type": "hero", "style": "elegant", "palette": "duotone"}, "illustrations": [ {"type": "scene", "style": "elegant", "palette": "elegant"}, {"type": "scene", "style": "cinematic", "palette": "duotone"} ] }, "user-story": { "label": "用户故事 / 地方生活", "keywords": ["用户", "故事", "人物", "乡土", "牧民", "家乡", "记忆", "生活", "分享"], "voice": "人物和场景优先，真实、温暖，少用品牌自夸", "cover": {"type": "metaphor", "style": "cinematic", "palette": "duotone"}, "illustrations": [ {"type": "scene", "style": "warm", "palette": "earth"}, {"type": "scene", "style": "watercolor", "palette": "earth"} ] } }, "layout": { "template": "sanhe-xu-brand", "fixed_elements": ["brand_signature", "product_cta"], "contact_assets": [], "pending_inputs": ["official account QR code", "purchase/contact CTA", "official address and customer service details"] } } ] }